KYCC has been leading the countywide Asian Pacific Islander Partnerships for Families (API PFF) collaborative since 2017. Partnerships for Families’ (PFF) goals are to prevent child abuse and neglect with short-term, family centered interventions designed to diminish factors known to be associated with child abuse and neglect. Part of our PFF work includes educating the API community about the Protective Factors to Promote Well-Being. Extensive research supports the common-sense notion that when the Protective Factors are present and robust in a family, the likelihood of child abuse and neglect diminish. Our team created and launched a multi-lingual public service announcement (PSA) in 2020 promoting the protective factor of Parental Resilience or the flexibility and inner strength necessary to bounce back when things are not going well.
KYCC worked in close collaboration with Groundmaking to tell a story that would resonate with our API families. The purpose of the PSA was to promote the API PFF program as well as highlight one of the Protective Factors that shield against child abuse and neglect: parental resilience. Voluntary prevention services developed by PFF are offered for 6 to 12 months, to pregnant women and families with children 5 and younger who are at high risk for child maltreatment. Koreatown Youth and Community Center (KYCC) is providing PFF for the Asian American/Pacific community with other partnering organizations to improve outcomes at family and community levels.
“We wanted to acknowledge all the work parents put into taking care of young children while reminding them of the importance of practicing self-care. Our hope is that parents who view our PSA are inspired to take at least a few minutes each day to recharge and tend to their own need so they can be the best version of themselves for their children,” says Grace Park, Clinical Services Unit Manager.
KYCC plans to use this PSA for continued outreach to our local API communities and to encourage parents to take care of themselves, too.
The PSA has been translated into 7 different languages including: Korean, Tagalog, Traditional Chinese, Simplified Chinese, Khmer, Vietnamese and Spanish, and has been broadcast on local ethnic TV stations and social media. The PSA is available for viewing on our website, www.selfcare.love
Special thanks to our partner agencies: Chinatown Service Center, Cambodian American Association, and Asian Pacific Counseling and Treatment Center, who kindly assisted with translating and broadcasting the PSA in their respective local communities. PSA was created in collaboration with Groundmaking, a video production studio that helps nonprofits raise more money, connect with donors, and drive their mission forward.
This PSA was funded by the Los Angeles County Department of Children and Family Services.