As part of the Alcohol Justice coalition, KYCC’s Prevention Education unit helped pass a long-sought ordinance on Tuesday, Jan. 20 that bans alcohol advertising on L.A. city-owned and controlled property, including buses and bus shelters.
The measure will reduce alcohol advertising in public spaces commonly seen by youth as a way to help discourage underage drinking.
The ordinance, co-authored by Councilmembers Paul Koretz and Jose Huizar, was passed by unanimous vote of the 12 councilmembers present.
“Communities benefit from healthy and positive messages and I’m proud of the City of Los Angeles for making the commitment to protect our families from alcohol advertisements,” said KYCC Community Organizer Carol Lee. “The City is paving the way for a healthier city, one which encourages healthy lifestyles and extracurricular activities for children.”
According to L.A. County Department of Public Health, alcohol-related crashes, violent crimes and deaths cost the county more than $10.8 billion every year. There is clear and compelling evidence that alcohol advertising on city-owned property encourages youth alcohol consumption, which leads to harm.
“Alcohol ads on city property send the wrong message to our youth, especially children in low-income and working-class communities where these types of ads are more prevalent,” said Councilmember Huizar. “This is truly a community victory and I congratulate and thank all the groups and individuals who fought to make this a reality.”